The Artificial Intelligence Revolution in E-Commerce: New Horizons in Marketing and Strategy
Mert Erkal
Founder of Stradiji,
International SEO and Conversion Optimization Expert
Experience and Vision: Mert Erkal & Stradiji
Personal Journey
ITU Naval Architecture graduate
10 years of marketing experience at Maersk Line
Founded Stradiji in 2010
The Stradiji Difference
Transformation partner, not just an SEO agency
Data-driven, conversion-focused services
AI-focused strategic approach
Our Exploration Route Today
1
AI & E-commerce
Current status and future vision
2
AI in SEO
New opportunities and adaptation
3
ChatGPT Shopping
Potential, risks, and preparation
4
Smart Chatbots
Role in marketing strategies
5
AI Overviews
Predictions for the Turkish market
Artificial Intelligence in E-commerce
Concrete Benefits
Personalized recommendations, dynamic pricing, demand forecasting
Growth Potential
$11.61 billion in 2024, expected annual growth of 23%
Conversion Impact
Up to 35% increase in sales conversion rates
AI in E-commerce SEO
Keyword Research
Natural language queries and semantic search
Content Optimization
Human touch and originality are critical!
Technical SEO
Site speed, mobile compatibility, structured data
User Experience
Behavior analysis and UX issue detection
ChatGPT Shopping
What is it?
Product discovery and comparison with ChatGPT
Advantages
Natural language queries, potentially ad-free experience
Preparation
Schema.org, OAI-SearchBot access, clear descriptions
Prediction
Could be an important alternative for niche products
Shopping Experience with ChatGPT
Google Shopping vs ChatGPT Shopping
How Does ChatGPT Shopping-Based Search Work?
  • Provides product recommendations based on query and conversation context.
  • Analyzes prices and reviews from third-party sources.
  • Categorizes products with labels such as "popular" or "budget-friendly".
  • Offers links from different sellers, ranking depends on data providers.
Is There a Possibility That ChatGPT Searches Will Catch Up to Google Searches?
Source: Kevin Indig
ChatGPT & Shopify Integration
  • Product Search and Comparison: Users can view products with prices, reviews, and images through ChatGPT.
  • Direct Purchase: With the "Buy Now" button, users can complete their purchase using Shopify's secure infrastructure.
  • Personalized Recommendations: Smart product recommendations are offered based on users' previous preferences.
All these transactions can be performed without leaving the ChatGPT interface.
Smart Chatbots in E-commerce
Market Size
Expected to reach $15.5 billion by 2028
Advantages
Instant response, efficiency, cost reduction
Disadvantages
Lack of emotional intelligence, risk of misunderstanding
Success Factors
Target audience analysis, brand-aligned personality
Humanizing AI-Generated Content

Common Problems
Robotic language, lack of personal experience
Adding Soul
Personal experiences, brand voice, storytelling
Google's Expectation
User-focused, helpful, original content
AI Overviews
AI Overviews: Turkish Market

Being Prepared
Develop strategy instead of panic
Potential Effects
CTR decrease in organic traffic
What Is It?
Google's artificial intelligence summaries
Conclusion and Strategic Recommendations
Tool, Not the Goal
See artificial intelligence as a growth ally
Human Touch
Build genuine and authentic customer connections
SEO Integration
Update your search strategies
Your Transformation Compass
Focus on concrete business objectives
Take a Step Towards Transformation with Stradiji!
AI-Powered SEO
Elevate your website to the next level
Content Strategies
Customized solutions for your brand
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Free strategy session for the first 10 applicants
Thank You Very Much for Your Interest!
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